Intelligence
What the agent knew before it answered.
A reply that sounds right is easy. A reply that names the actual product, the actual price band and the actual festival date is what Hella's agents are handed before they write. Switch the layers on and watch the same reply change.
The layers a reply is built from
Hi! Thanks for reaching out! Yes we have amazing sets available. Please visit our store or check our website for more details! 😊
- 1 of 4 · Base
What any AI model says on its own
Friendly, fast, and useless: no product name, no price, an invitation to visit the website. It would say the same thing for any shop on earth.
- 2 of 4 · Industry
Category guidance
Curated knowledge about how your category is sold, what buyers ask, what never to claim, and the regional facts general AI tools get wrong. Read fresh from Aura for every reply.
- 3 of 4 · Brand
Your brand and your catalogue
The voice and rules you set once in Aura, and the products with their real price bands. Now the reply names real things.
- 4 of 4 · Yours
Your corrections, and your local notes
Rejections with reasons, folded back in. And the things only you know: opening hours, delivery areas, policies, kept in Hella as local notes.
You decide what it knows
Five switches, each with a cost
Every block costs a little on every reply, so nothing is on that you did not choose. The presets pick sensible sets; you can change any of them.
Brand voice
Tone, persona and rules, from Aura
costs: four fields
Catalogue
Products and price bands, from Aura
costs: first 40 products
Industry guidance
Category knowledge, refreshed live
costs: requested topics only
Order history
This customer's orders, from Hella
costs: this phone only
Local notes
Hours, delivery areas, policies
costs: your own text
from Aura · four fields
from Aura · first 40 products
from Aura · requested topics only
from Hella · this customer only
hours, delivery areas, policies
warm
short
Every reply waits in the inbox as a draft until a person sends it. The default.
Suggested reply · waiting for a person
Yes, the Meera set is in the shop now. 18k, ₹1.2L to ₹1.6L depending on the stones. It comes hallmarked, with the certificate. Let me check delivery for Udaipur and come back to you. Want me to hold a fitting slot?
Brand voiceCatalogueIndustry guidance
Sources are shown on every reply. An agent that answers oddly is almost always one given the wrong context.
The full story is on the Aura site
The industry layer is curated in Aura and read by Hella live.
Evergreen category guidance, a dated market pulse, India first regional context, and your corrections folded back in. Hella never keeps its own copy. It asks at the moment of each reply, and is told the instant something changes.
If Aura is unreachable
The agent still answers with what it has, flags the reply as incomplete, and holds it for a person rather than sending on its own. A customer waiting on WhatsApp is better served by a careful answer than by silence.
A person when it matters
Refund, complaint, manager, legal, and any words you add are checked before the AI sees the message. Those conversations go straight to a person.
See an agent answer for your business
Tell us what you sell. We will set up an agent on your category and let you test it against a real thread before you decide anything.