Hella + Aura
Aura writes the campaign. Hella has the conversation.
Aura runs your marketing: it learns your brand once, then plans, writes and designs your campaigns, and you approve what goes out. Hella is where the people those campaigns reach write back.
The handoff
A message comes in. It came from somewhere.
Aura
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Hella
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Unassigned
One brain, two hands
Flip the switch and watch the duplicate setup disappear.
Aura owns the brand knowledge. Hella carries it into the channel. Neither keeps a second copy: Hella reads from Aura at the moment it needs something, and changes arrive rather than drift.
Aura
- Brand voice and rules
- Product catalogue
- Industry guidance
- Plan and allowances
Hella
- Brand voice and rules · its own copy
- Product catalogue · its own copy
- Industry guidance · its own copy
- Plan and allowances · its own copy
Change the tone in one and forget the other, and the two products disagree in front of a customer.
Shown, not described
What changes when they are connected
agent · sources: Brand DNA
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Replies in your brand voice
The tone, persona and guardrails you set in Aura are what Hella's agents reply with. You do not configure it twice, and the two cannot disagree.
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Products recommended from your catalogue
Inside a conversation, an automation can pick the product that fits what the customer said, from the catalogue you loaded once in Aura.
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Approved creative, reused on WhatsApp
A caption and image that passed both approval gates can go straight into a WhatsApp broadcast or automation. A draft that was rejected is refused, so it can never go out under your name.
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Images made inside a conversation
An automation can render an image on the spot, from the same brand rules your campaigns use.
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Change once, both update
Edit the tone or the industry guidance in Aura and Hella is told immediately. There is no window where the two work from different versions.
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One plan covers both
Your tier and its allowances are set once and apply to everything you use. Adding a product changes your plan, it does not start a second contract.
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If Aura is unreachable, Hella still answers
The agent replies with what it has, flags the reply as incomplete, and holds it for a person instead of sending on its own. The customer is not left waiting.
How you get there
Three steps, none of them yours to configure.
Short on purpose. The ease is the point.
- 01
You have one of them
Hella on its own runs your WhatsApp. Aura on its own runs campaigns across five channels. Either is complete alone.
- 02
You tell us you want the other
One conversation with us. Adding a product is a change to the plan you already have, not a new contract.
- 03
We switch the connection on
It happens during onboarding, on our side. Your brand, catalogue and industry guidance are already there. There is nothing for you to configure.
What Aura is on its own
Marketing that runs itself, with you in control.
Complete without Hella. Better with it.
Brand DNA
Voice, persona, messaging pillars, audience, guardrails, palette and fonts, defined once and read by everything that ever writes for your brand.
Visual DNA
Upload your product photos once. Aura notes what each product really looks like, so its posts stop inventing details your product does not have.
Seven steps, two approvals
Research, strategy, writing, art direction, checking, making the images and a final review, each its own step. You approve twice before anything is published.
Industry Intelligence
What sells in your category, what is moving in the market this month with its sources, and India first regional context, so posts rest on facts, not guesses.
Questions people ask
Before you ask
Do I need Aura to use Hella?
No. Hella is a complete WhatsApp Business platform on its own. Connecting Aura removes the duplicate brand and catalogue setup, and gives your automations the same grounding your campaigns get.
Do I need Hella to use Aura?
No. Aura runs campaigns across Instagram, Facebook, LinkedIn, X and Google Business Profile whether or not you use WhatsApp. Hella adds the conversational channel.
Are they billed separately?
They share one subscription. Which products your organisation has enabled, and the allowances on each, are set together on your tier. Adding one is a change to the plan you already have.
Where does the data live?
Brand knowledge, catalogue and industry intelligence live in Aura. Hella reads them over a secure connection only your organisation can use, and keeps conversation data on its own side.
What if Aura is down?
Hella's agent still answers with what it has, flags the reply as incomplete, and holds it for a person instead of sending on its own. Your customer is not left waiting, and nothing goes out unchecked.
See both, on your category
Tell us your industry. We will show you a campaign in Aura and the conversation it starts in Hella, answered from the same catalogue in the same voice.