Features
Everything Hella does, grouped by the job it does for you.
Each area opens with a working picture of it.
Conversations
The inbox, the people in it, and the messages that go out.
Live inbox · Saanjh · 2 numbers
Waiting for a message...
Shared team inbox
Every WhatsApp conversation in one place your whole team can see, assign and reply from. Live updates, media, saved drafts, and several WhatsApp numbers under one account.
Contacts and segments
Tags, custom fields and saved segments, so assembling the right audience for a message takes seconds instead of a spreadsheet export. Import an existing list from CSV or Excel.
Broadcasts
Scheduled, segmented campaigns to thousands of contacts at once, sent at a safe pace, with delivery, read and reply tracking as the results come back.
Templates, template builder and quick replies
Meta approved message templates with fill in fields, built in a visual editor with approval status visible. Saved replies for the sentences you type ten times a day.
Groups
Manage WhatsApp groups from the same workspace, so community and customer conversations do not live in two different tools.
Opt in and consent
Consent captured and recorded per contact, so who agreed to hear from you is a record you can produce rather than an assumption.
Automation & AI
The routine half, handled. The rest handed to a person with context.
from Aura · four fields
from Aura · first 40 products
from Aura · requested topics only
from Hella · this customer only
hours, delivery areas, policies
warm
short
Every reply waits in the inbox as a draft until a person sends it. The default.
Suggested reply · waiting for a person
Yes, the Meera set is in the shop now. 18k, ₹1.2L to ₹1.6L depending on the stones. It comes hallmarked, with the certificate. Let me check delivery for Udaipur and come back to you. Want me to hold a fitting slot?
Brand voiceCatalogueIndustry guidance
Sources are shown on every reply. An agent that answers oddly is almost always one given the wrong context.
Automations
A canvas with about twenty kinds of block: triggers, sends, waits, branches, business hours, a message to your other software, contact updates, assignment, and four AI blocks that use what Aura knows about your brand. Import one from a file, or draw it.
AI chat agents
Start from a preset (sales, support, catalogue Q&A) or blank, choose what the agent may know, test it against a real thread, then switch it on. Every reply shows which sources it used.
Suggest mode and human handoff
By default an agent's reply waits as a draft for a person. Words like refund, complaint or manager always route to a human first. You choose when auto send is allowed.
WhatsApp Flows
Native in chat forms for bookings, sign ups and structured questions, rendered by WhatsApp itself rather than as a link out to a web page people do not open.
AI Assistant for ChatGPT and Claude
Connect the AI app you already use and ask it to write templates, build automations, check a broadcast or look up orders in Hella. Anything that would reach a customer waits for a person to approve it.
Commerce
The order happens where the question was asked.
Catalogue in chat
Your products, synced to Meta's product catalogue, browsable inside the conversation. Customers ask about an item and order it without being sent somewhere else.
Orders
Orders placed in chat become real records with a status you move through: placed, confirmed, shipped, delivered. Visible to the whole team.
Payments
Collect payment through Razorpay, by UPI, card or netbanking, with the payment tied to the order and the conversation it came from.
Business profile and QR codes
Your WhatsApp business profile, hours, address and description managed from the workspace. Scannable codes that open a chat, for packaging, print and the shop counter.
Book a fitting
Rendered by WhatsApp itself. No link, no browser.
Insight & Developers
The numbers, the API, and the people who can see what.
0 contacts
Saved as “Dhanteras · bought before”
- Delivered
- 0
- Read
- 0
- Replied
- 0
Analytics
Response times, broadcast performance, conversation volume and team activity, measured for a WhatsApp first business rather than borrowed from email metrics.
Connect the software you already use
Google Sheets sync for the team that lives in a spreadsheet. If you have a developer, they get a documented API and webhooks for messages, contacts and orders, with keys you issue and revoke yourself.
Team and roles
Owners, admins and agents with custom roles and per person permissions, expiring email invites, and departments for routing.
Brand knowledge from Aura
Connect Aura and your automations reply in the brand voice you defined there, from the catalogue you loaded there. No second setup.
See it against your actual workflow
Tell us how you run WhatsApp today, one number or five, two people or twenty, and we will show you exactly what changes, including the parts where Hella would not help.